Do it RIGHT the FIRST TIME
I have walked into countless homes, having to replace their flooring, because of awful prior installations, like the pictures demonstrate below.
The flooring in your home is by far one of the most important elements to the look and feel of your home. It is crucial the installation be performed properly for structural integrity, and for aesthetics. "Ultimately, flooring is not about price or timing. Flooring is a SERVICE about selling a good quality product, that will look beautiful and last a long time, leaving you a lasting feeling of SATISFACTION." Don't forget to take into consideration, Quality work cannot be rushed, as extra time and care is placed into manifesting that quality into our service.
The problem with the flooring industry is that it is unregulated. Anyone can declare them self as an experienced professional in this trade - this is exactly why so many people coincidentally have "10 or more years of experience." I am not implying that all floor layers are deceptive, only that you have to be cautious. Many really were Realtors, Carpenters, Electricians ECT... who do not have enough employment in their field, and so become handymen and practice different skilled trades to keep busy.
You will always be able to tell the professionals apart. Ask for pictures which are clearly theirs, not professionally staged photographs from the internet. Ask for references, and ask for installation details and problem solution scenarios.